Plain English first: We collect what we need to evaluate your catalog, make you an offer and understand how people find us. We do not sell your data. We use Google tools to measure how our website and advertising perform, as described below.
1. Who We Are
Delta Juliet ("Delta Juliet", "we", "us", or "our") is a music rights acquisition company registered in Denmark. We are the data controller for personal data processed in connection with our website at delta-juliet.com and our catalog acquisition activities.
For any privacy-related enquiries, you can reach us at: contact@delta-juliet.com
2. What Data We Collect
Data you provide to us
When you submit the catalog form on our website, we collect:
- Your estimated annual royalty income (as a range)
- Your email address
- Your WhatsApp number (optional)
- Your artist name or Spotify profile link (optional)
- Whether you would like a buyback option
- Any additional information you include in the comments field
When you contact us by email or WhatsApp, or send us royalty statements, ownership documents or other files, we collect the content of that correspondence and any personal information you choose to share.
Data sent automatically with the form
When you submit the form, it automatically includes information about how you found our website:
- A Google Ads click identifier (gclid, gbraid or wbraid), if you arrived by clicking one of our ads
- Campaign tags in the link you used (UTM parameters), if any
- The website that referred you and the page you first landed on
- Your approximate country, estimated from your IP address
To estimate your country, your browser sends a request to an IP geolocation service (ipwho.is, with get.geojs.io as a fallback), which receives your IP address. We store only the country, not your IP address. To keep the ad click identifier and campaign tags available until you submit the form, your browser stores them locally on your device (in local storage).
Data collected through cookies and similar technologies
We use Google Analytics 4 to understand how visitors use our website, and Google Ads conversion tracking to measure whether visitors who click our ads go on to submit the form. The form is protected by Google reCAPTCHA, which processes information about your device and your interaction with the page to tell people from automated bots. These services use cookies and similar technologies, described in our Cookie Policy.
Our website host, Netlify, also collects standard web server logs, including your IP address, browser type, referring URL and pages visited.
3. How We Use Your Data
We use your data for the following purposes:
- To evaluate your catalog — to assess whether your rights are a good fit for acquisition and to calculate an indicative offer
- To contact you — to respond to your submission and follow up with an offer or questions, by email or, if you have asked us to, by WhatsApp
- To measure and improve our website and advertising — to understand which ads, channels and countries bring us relevant enquiries
- To protect our form against spam and abuse
- To comply with legal obligations — including accounting, anti-money laundering checks, and tax reporting in connection with completed transactions
We do not use your data for profiling, and we do not make decisions about you based solely on automated processing. Any offer we make is the result of human review.
4. Legal Basis for Processing
We process your personal data on the following legal grounds under the EU General Data Protection Regulation (GDPR):
- Article 6(1)(b) — Performance of a contract: Processing your submission data is necessary to take steps at your request prior to entering into a purchase agreement.
- Article 6(1)(f) — Legitimate interests: We have a legitimate interest in maintaining records of enquiries and correspondence, in knowing which channels bring us enquiries (the information sent automatically with the form), and in protecting our form against spam. These interests are balanced against your rights and do not override them.
- Article 6(1)(a) — Consent: Where we use cookies or similar technologies that are not strictly necessary, such as Google Analytics and Google Ads, we rely on your consent, which you can withdraw at any time.
- Article 6(1)(c) — Legal obligation: Where a transaction completes, we are required to retain certain records under Danish accounting and tax law.
5. How Long We Keep Your Data
We retain personal data only for as long as necessary:
- Enquiries that do not result in a transaction: We retain your data, including the information sent automatically with the form, for up to 24 months from last contact, after which it is securely deleted.
- Completed transactions: Financial and contractual records are retained for 5 years as required by Danish bookkeeping law (bogføringsloven).
- Royalty statements and documents you send us: Retained for the duration of the evaluation period (typically 30 days) and deleted thereafter unless a transaction proceeds.
- Data stored in your browser: The ad click identifier and campaign tags remain in your browser's local storage until you clear it.
6. Who We Share Your Data With
We do not sell, rent, or trade your personal data. We share limited data with:
- Netlify, Inc. — our website host and form processor. Netlify processes form submissions on our behalf. You can review Netlify's privacy policy at netlify.com/privacy.
- Google — for Google Analytics, Google Ads conversion tracking, reCAPTCHA and Google Fonts. You can review Google's privacy policy at policies.google.com/privacy.
- IP geolocation services (ipwho.is and get.geojs.io) — which receive your IP address in order to return your approximate country.
- WhatsApp (Meta) — only if you choose to communicate with us on WhatsApp, in which case WhatsApp's own terms and privacy policy apply.
- Legal and financial advisers: In connection with a completed transaction, we may share relevant documents with our Danish legal counsel or accountants, under obligations of professional confidentiality.
- Regulatory authorities: Where required by Danish law or a court order.
7. International Transfers
Some of these providers process data outside the European Economic Area. Netlify and Google operate servers in the United States; transfers to them are made on the basis of the EU–US Data Privacy Framework, under which both are certified. The IP geolocation services may also process your IP address outside the EEA.
8. Your Rights Under GDPR
As a data subject within the European Economic Area, you have the following rights:
- Right of access: You may request a copy of the personal data we hold about you.
- Right to rectification: You may ask us to correct inaccurate or incomplete data.
- Right to erasure: You may ask us to delete your data, subject to our legal retention obligations.
- Right to restriction: You may ask us to limit how we use your data while a dispute is resolved.
- Right to data portability: You may request your data in a structured, machine-readable format.
- Right to object: You may object to processing based on our legitimate interests.
To exercise any of these rights, please contact us at contact@delta-juliet.com. We will respond within one month.
9. Complaints
If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the Danish Data Protection Authority:
Datatilsynet
Carl Jacobsens Vej 35
2500 Valby, Denmark
datatilsynet.dk
10. Changes to This Policy
We may update this Privacy Policy from time to time. The date at the top of this page shows when it was last revised. We encourage you to review this page periodically. Continued use of our website following any changes constitutes your acceptance of the revised policy.